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New Plan by Sprinkles Cupcake Dangerous to Dieters Featured

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Convenient Famous Cupcakes Dangerous for Dieters

sprinkles vending machineSprinkles, the Beverly Hills cupcake bakery that helped inspire the craze for higher end gourmet cupcakes, just launched a Sprinkles cupcake dispensing machine at its flagship Beverly Hills store.

Sprinkles founder and owner Candace Nelson said Sprinkles expects to roll out three more in New York City by the summer.

The ATM-like machine features a touchscreen and a robotic arm that pulls the right flavored cupcake from a wall of single-serving boxes inside the store.

Nelson said the custom-built cupcake vending machine is in response to demand for increased hours at the popular store.

"After dinner people want a cupcake. But we can't be open all night long because of our poor employees. So we'll just stock it fresh before they leave for the evening and it'll be good to go," she said.

The cupcake vending machines will be restocked constantly throughout the day so the cupcakes always stay fresh.

Nelson said she was inspired to make Sprinkles cupcakes available 24-7 when she realized that she couldn't satisfy her own late-night cravings for Sprinkles cupcakes.

"I was pregnant with my second child and I thought, I'm the owner of a cupcake bakery and even I can't get a cupcake in the middle of the night," she said.

Customers Think the Sprinkles Cupcake Vending Machines are a sSeet Idea.

"You can never have too much access to your cupcakes," said Patrick Swope of Rogers, Ark., who was visiting the Sprinkles New York City shop with his family.

Nelson, who is a featured judge on the Food Network's "Cupcake Wars," started Sprinkles with her husband 10 years ago. Since then, cupcakes have become big business with bakeries popping up in neighborhoods across the country.

The cupcake vending machines will give Sprinkles an edge over the competition, she said. The cupcake vending machines will charge $4 for a boxed Sprinkles cupcake. The same sugary sweet sells for $3.25 in Sprinkles stores, with no box.

Last modified on Thursday, 24 May 2012 13:04
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