Remember the huge “Got Milk” advertisement campaigns that were all about encouraging people to drink more milk for its selection of health benefits? Maybe, you are familiar with the advertisements a few years ago that mentioned how eating more dairy could help people lose weight. These two marketing campaigns were created by Dairy Management (a nonprofit corporation). This organization not only has 162 highly skilled product developers and marketers as part of its team of employees, but obtains most of its funding by the U.S. government.